2019 EMAC-GAMMA Joint Symposium
Review Process
| Submission Deadline: | Jan. 15, 2019 |
| Double blind review process will be conducted by co-chairs | |
| Completion of Reviews: | Mid of March, 2019 |
Academic Sessions
| Wed May 29: | 4 sessions (9.00am-05.30pm) |
| Thu May 30: | 1 session (9.30am-11.00am) |
Co-Chairs
Udo Wagner (University of Vienna)
Juran Kim (Jeonju University)
Date: May 29, 2019
Room: ESA Ost, R120
You can download the program here.
| Time | Session | Chair | Number | Title | Author and Affiliation | Acknowledgement | |
| 9:00-10:30 | Culture Equity in the Sharing Economy |
Roland T. Rust (University of Maryland) |
1 | Exploring Customer Equity in OTT Media Service Industry | Huanzhang Wang, Changwon National University Hakil Moon, East Michigan University Kyung Hoon Kim, Changwon National University |
GRN | |
| 2 | The Impact of Augmented Reality Application on Beauty Industry and Consumer Purchase Behavior |
Yining Wang, Yonsei University Eunju Ko, Yonsei University |
BK and GRN | ||||
| 3 | The effect of environmental cues of eco-friendly culture related products on purchase intention |
Eung Jin Lee, Changwon National University Joonheui Bae, Kyungpook National University Kyung Hoon Kim, Changwon National University |
GRN | ||||
| 4 | The impacts of the concept of sharing on the contemporary culture industry: Based on the research of arts and fashion business cases |
Eunju Ko, Yonsei University Juhyun Kim, Yonsei University |
GRN | ||||
| 10:30-11:00 | Coffee | ||||||
| 11:00-12:30 | Digital Marketing in the Sharing Economy |
Udo Wagner (University of Vienna) |
5 | Mediation of the Digital Platforms in Sharing Economy in the Lens of Actor Network Theory – A Theoretical Framework |
Alexandre Silveira, School Management and Business Unisinos | – | |
| 6 | Toward Developing Conceptual Foundations of AI speaker driven interactivity | Juran Kim, Jeonju University | – | ||||
| 7 | Understanding the consequences of Value Co-creation Behavior CPB and CCB in Digitalized Interactive Platforms |
Young Ju Lim, Yonsei University Eunju Ko, Yonsei University |
BK | ||||
| 8 | Influences of perceived cost and perceived benefit on AI driven recommendation agent value |
Juran Kim, Jeonju University | – | ||||
| 12:30-14:00 | Lunch Break | ||||||
| 14:00-15:30 | Service and Brand Management in the Sharing Economy |
Benjamin Voyer (ESCP Europe) |
9 | The effect of servitization experience on commitment and repurchase intention |
Kyeong Kook Jang, Changwon National University Joonheui Bae, Kyungpook National University Kyung Hoon Kim, Changwon National University |
– | |
| 10 | A study on the correlation between artists and luxury fashion brands to understand the art collaboration strategy: Based on the comparison between Louis Vuitton and Hermes |
Juhyun Kim, Yonsei University Hyejin Jun, Yonsei University |
BK | ||||
| 11 | First impressions matter: Investigationg thin slices of sales behaviors using real-time-response measurement |
Sandra Pauser, University of Vienna Udo Wagner, University of Vienna |
– | ||||
| 12 | Innovative service on customer performance: Evidence in safety service industry |
Heeseok Woo, Changwon National University Sang Jin Kim, Changwon National University Kyung Hoon Kim, Changwon National University |
– | ||||
| 15:30-16:00 | Coffee Break | ||||||
| 16:00-17:30 | Consumer Behavior in the Sharing Economy |
Kyung Hoon Kim (Changwon National University) |
13 | Does supplementing nonconventional lettering on product packages influence consumers’ evaluations? |
Udo Wagner, University of Vienna Alisara Charinsarn, Thammasat Business School |
– | |
| 14 | Name-Dropping, Celebrity Endorsement, Professional and Personal Competency Evaluation: A Pilot Study |
Benjamin Voyer, ESCP Europ | – | ||||
| 15 | The integration of visual and oral somatosensory information: How color intensity impacts temperature and texture perceptoipons of food products, as well as related hedonic responses |
Elisabeth Steiner, Austrian Marketing University of Applied Sciences Udo Wagner, University of Vienna Roswitha Steiner, Austrian Marketing University of Applied Sciences Kathrin Heim, Austrian Marketing University of Applied Sciences Severin Maurer, Austrian Marketing University of Applied Sciences Robert Fina, Austrian Marketing University of Applied Sciences |
– | ||||